Market Research Analysts and Marketing Specialists in Tennessee earn a median of $69,790 a year (11% below the U.S. median of $78,760), based on about 13,040 jobs. Pay for the same job differs a lot by employer, experience, industry and city within Tennessee. These are wages of employees in the occupation, not a forecast for any individual.
Median annual pay
$69,790
11% below the U.S. median of $78,760
Average annual pay
$79,640
Mean wage
Pay range
$39,480–$134,740
10th to 90th percentile
Jobs in the state
13,040
Employees, May 2025
Median hourly pay
$33.55
Before taxes
The state's price level is 91.9 (U.S. average = 100), so a median of $69,790 here equals roughly $75,941 after adjusting for the state's price level.
Explore more: market research analysts and marketing specialists salary in every state · about this career · Tennessee earnings by education and major · Tennessee counties
Fields of study linked to this career by the federal CIP-to-SOC crosswalk (U.S. Department of Education, NCES, with the Bureau of Labor Statistics; a classification crosswalk, and many workers entered by other routes): Apparel and Textiles · Economics · Marketing · Specialized Sales, Merchandising and Marketing Operations
Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025, state estimates (employees only; self-employed workers are not included); price-level adjustment uses the U.S. Bureau of Economic Analysis Regional Price Parities (where 100 is the U.S. average; MajorPays' calculation). Wages are for an occupation in a state as a whole and vary widely by employer, experience, industry and place within the state. MajorPays selected and reorganized these figures; neither agency has approved or endorsed this presentation. See Data sources for each dataset's terms.